I recently attended an insightful webinar featuring ✨Jochem van der Veer, CEO of Theydo, and Joana de Quintanilha, VP Principal Analyst at Forrester. The session delved into the operational model behind journey-centricity and the key elements for implementing a transformational roadmap.
As an event specialist, I found the concept of journey-centric transformation highly relevant. Understanding our clients’ and attendees’ journeys is crucial for delivering exceptional experiences. By mapping out their touchpoints, pain points, and motivations, we can identify areas for improvement and tailor our services accordingly.
After the webinar I tested Theydo’s AI-powered app, which streamlines the process of creating customer journey maps and building personas. I was impressed by its intuitive interface and ability to visualise complex journeys, making it easier to identify opportunities for optimisation.
Building personas is a powerful way to predict buyer behaviour and cater to specific needs. Theydo allows us to create detailed personas based on real data, enabling us to personalise our offerings and exceed expectations.
I’m excited to explore leveraging tools like Theydo to enhance our event planning processes, improve our services, and ultimately create meaningful connections with our clients and attendees.
