Empowering Businesses with AI: Our Purpose at Optimise AI

We began our journey as a marketing venture, driven by passion and ambition. However, we quickly encountered the challenges of limited resources, which limited our ability to scale. Determined to overcome these obstacles, we turned to AI, exploring various applications to find the ones that best suited our business needs.

The path was not easy. We realised that the challenge in adopting AI was not a lack of tools but an overwhelming abundance of them, coupled with a flood of information. It became clear that many businesses, like ours, needed help to navigate this complex landscape.

In conversations with our clients, we discovered a shared struggle: they didn’t know how to use large language models (LLMs) to achieve optimal results, nor could they identify which AI applications were reliable and suitable for their businesses. This common pain point motivated us to take action.

We began working closely with our clients, evaluating their work tasks and recommending the most suitable AI application for their specific needs. Our hands-on experience and genuine desire to help others led us to a pivotal realisation—many SMEs, like us, were grappling not only with AI adoption but also with developing a coherent AI strategy and policy.